Location is one of the most important aspects of a business to be successful. It can decide how successful your business will be in the future. Location of your service center should be in such a manner that it is easily accessible to both residential and office going people. If you offer pick-up and drop facilities, then you may not need to fulfil the earlier condition as far as your old and trusting clientele is concerned, but you definitely require a good location to attract new customers. An ideal location will be economical, spacious and will draw the maximum number of people.
2. Skilled Technicians
Getting skilled and experienced technicians is a very difficult task for people in this business. There is rampant ‘job hopping’ trend among junior technicians which sometimes leads to a huge burden on the owner/s running the cell phone repair business at regular intervals.
It is, therefore, necessary to always have some extra technicians on hand to avoid going into such crises. There ought to be a balanced ratio of senior and junior technicians. It is also important to groom junior technicians faster so that they are ready to handle tough and complicated jobs as well.
A good technician will also help increase the productivity of the whole service center and finish the jobs faster and more accurately than others.
3. Spare Parts
Availability of spare parts at hand is the most important thing in the cell phone repair business. You will be able to provide quick service only if spares are at hand. If parts are not available, you will not be able to fix them. Sometimes, repairs get delayed due to a delay in getting the compatible spare parts.
Hence, if you want to grow, make sure you find out all the reliable sources of spare dealers and vendors in your locality. It is also important to stock the replacement parts in optimum quantity. If you stock more, you will lose in the long run as prices of spares drop frequently.
You need to also ensure that the spare parts dealer you engage with isn’t overcharging you.
4. Quick Service
As cell phones today are becoming indispensable, everyone wants them to be fixed as soon as possible; people aren’t willing to wait longer. With all their crucial data inside, it also becomes difficult to substitute a temporary phone or tablet. Hence if you want your business to grow and earn a good reputation while you’re at it, you will have to be quite resourceful to achieve this quick service.
If you want your business to be a professional one, automation of the entire process is necessary and thats where My Gadget Repairs can be extermly helpful.
It is better to quote repair charges below your competitors’ estimation. Unfortunately, it is a challenge to keep prices lower than others while maintaining a high quality of service. Some people might question the quality of repairs if you quote a price that is too low. Moreover, it might lead to huge losses. However, this is essential to gain a good reputation as well as a vast clientele.
On the other hand, you should also know that you just cannot offer excellent service at a throughaway price. So you have to decide the pricing according to your clientele as well.
7. Advanced Level Repairs
If you repair a smartphone or a tablet that could not be fixed by any of your competitors’ service centers, you will get a lot of brownie points. Such news spreads like wildfire which will directly be beneficial to you and your business. People love places where all their problems get solved.
In many cases, clients are willing to dole out a handsome sum due to obsession with that particular handset. They hate to shift to a different handset. Consider this to be a challenge to fix the device in such cases.
8. Offline Advertising
There is still a huge number of people who aren’t online and prefer to use the old forms of communication. Typically, this is the older part of the population who are generally unable to solve minor problems on their own.
Therefore, offline advertising is equally important, so you can access this part of the demographic as well. You can use flyers, posters, etc. to reach the local audience easily. Always review which sources of advertisements are more effective and use them frequently.
No matter how quick and efficient your service is, you will not get customers until you promote your business.
9. Online Advertising
Most people now search online for services and hence an online presence is necessary to get customers. Try promoting your business using Google, Facebook, Yelp, Yellow Pages, Craigslist, Manta, etc. This will help you reach a higher number of people. Submit your business to other local directories and post ads in classified websites to increase your chances of getting more customers.
It is very important to have an internet presence. Bill Gates had once said, “There will be only two kinds of businesses: those with an internet presence, and those with no business at all”.
10. Outstanding Facilities
Some facilities have to be given to customers which other competitors seldom offer. Customers should have a reason to select you among other competitors. One way is to offer pick-up and drop facility with appropriate charges to save your valued customers’ precious time. You should continuously think of new ideas to wow your customers. You can send them some useful tips about cell phones occasionally to ensure that they don’t forget about your service center.
11. Customer Satisfaction & Feedback
Asking feedback from customers will let you know how the customer has rated your service. It is important to know what the customer feels to help you improve in some fields where you may lack something. After all, it is he/she who should get value for money and be satisfied.
The best and the most powerful form of marketing and promotion is by word of mouth. Nothing can beat it. Hence, it is very important to keep your customers satisfied to a great extent for an ever-growing clientele. Moreover, if the customer can see that you have improved based on their feedback, your reputation will grow even more.
12. Increase the customer base
If you want your sales to go up, you will have to ensure that more customers come to you. A sure shot way of doing this is to ensure that more people know about your business and services. To do this, be more aggressive in your advertising you do. If you do this effectively, people from far and wide will come to avail your services. Also dont forget to ask your customers for referrals.
13. Offer more products and services
The previous point talked about increasing the number of customers that you have. One easy way to do this is to offer more services or sell more products. This will help you get into other markets as well and make profits there as well.
Along with cell phone repair, you can also start offering repair services for computers, laptops, game consoles, etc. Additionally, you can also offer data recovery services.
Try to sell complementary goods and services. You cannot expect profits beyond a particular limit from the same number of goods and services.
14. Partner with other businesses or companies (B2B)
It is not necessary that every time a service needs to be provided to the customers. You can try to partner with other companies in the same business to improve your profits.
For example, you can tie-up with a company and offer free repair services its employees. You can claim the repair charges from the company. The company gains through more employee satisfaction as it an additional perk to the employee.
Another example is you could partner with a competitor that only offers hardware repairs and offer to help them with software repairs at a commission.
15. Study your competitors
If you find that there is a certain business that is at your level but is doing better than you, then study this business. Try and find out what is helping them make more profits or attract more customers. Find out their marketing and other business tactics.
You can then use these tactics and improve them to get an increase in sales for yourself. You will face competitors no matter how well your business is running. Use this opportunity to learn more and grow as a business.
A businessman has to work through his mind. One decision can make you or break you. You should learn to innovate and weed out strategies that are loss making or unproductive before its too late.
16. Cut costs
One of the easiest ways to increase profits in any company is to reduce the costs that you are incurring. In the mobile phone repair business, you can reduce costs in many ways. One of them could be to get a good deal with a spare part supplier who supplies them in a timely manner at discounted prices.
Another way to reduce expenditure would be to go for online advertising rather offline advertising since it is more economical and effective as well. In this way, if you reduce your expenditure, your profits will definitely rise.
17. Hire good support staff
Some customers look at many things excluding the repair quality to judge a service center. They focus on the entire experience of getting their device repaired – right from entering the center to exiting it. Hiring helpful and friendly people at the front desk will help you keep your customers calm and happy.
A good marketing agency can help you invite the most number of customers while other administrators will ensure that your spare part stock is always up to date and all your expenses are managed in the most efficient way possible.
18. Offer discounts
There should be occasional discount offers and freebies all throughout the year. If you have old spare parts lying around, you can try clearing them using these discounts as well. Such discounts will help draw in more customers, especially if they happen to see a sign about the discount walking near the store.
These offers should be cleverly and carefully planned to bring excitement as well as anticipation among the customers. If you are selling mobile accessories, you can try offers like “Buy 2 Get 1 Free” as well to entice the customer to buy more.
19. Always respect the customer
Most of the times, the customer can get irritating or even angry over something that can’t remotely be your fault. At such times, it is easy to lose your cool and multiple customers at the same time.
This is where good support staff comes in handy. They will help neutralize such situations. Customers might even make unreasonable requests without knowing the technical aspects of cell phone repair. Your staff should be able to explain this properly without offending the customer.
Avoid getting into arguments with customers even if they are rude. Always remember: ‘customer is king’. Treat a king like a king until he is a king!
20. Give out franchisees
One shop can only give you so much profit. If you decide to open more service centers with the same standards, you can double or maybe even triple these profits. If you wish to grow more and expand to multiple locations, you can franchise your business. But try to be steady while you are expanding.
The quality of service should always remain the same or improve. It should not deteriorate at any cost. Moreover, you should search for people who you trust to run that location since it won’t be possible for you to run both of them at the same time. Slowly, you can think of opening a chain of these service centers all over the city or even the country!